Clothes made for play, colour, and everyday adventures.
Why Wear LOAF?
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100% Kid-Approved
Every piece of clothing I sell has been tried, tested, function-fit and approved by my kids.
If it's not kid-approved, it doesn't get made.
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Made for Real Life
Sandy toes, backyard adventures, art days and storytime snuggles.
Built to move, breathe, play, imagine and be lived in.
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We’re Here for the Long Haul
Our clothes are made well and to last. Designed for comfort and with freedom to move, grow and pass on to the next.
Go wherever imagination takes you.
Made for Everyday Play (and Quiet Days Too)
From playground scrambles to Lego towers and storytime forts — LOAF pieces are designed to move, breathe, and feel good all day long. Functional, flexible, and made for every kind of imagination.
Small Batches, Big Heart
We make our clothes in limited runs, carefully crafted and tested by our own kids. Because quality over quantity never goes out of style.
Easy-Care, Easy-Wear
100% cotton, easy to clean, and easy to love. Designed for busy families who want beautiful pieces without the high-maintenance fuss.
Art in Every Thread
Every print starts as a hand-drawn sketch by our founders — a little slice of art your child can wear. Colourful, creative, and completely unique to LOAF.
Built to Last, Made to Share
Soft yet sturdy, LOAF fabrics are chosen for durability and comfort — made to survive countless washes and the hand-me-down journey that follows.
Australian Roots & Global Spirit
Born from art and family life down under, LOAF celebrates the bright, bold spirit of Australian childhood — wherever your adventures take you.
